This film challenges Thai people's perception of Tinder as more than a dating app but a social discovery app with many more friendship possibilities than just romance. The campaign line "Friends with (Other) Benefits" playfully twists cliches like "Friends with Benefits (FWB)" into “Friends with BBQ”, “Friends with Board Games”, and “Friends with Boba Tea” or skip “One Night Stand (ONS)” for “One Night Street Food”, etc.

The film gain 56m views and counting.