Cannes Lions
TINDER, Mumbai / TINDER / 2018
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The film presents the tinder world through the eyes of a girl. Where she is being vivacious and happy as she dances through the city on a popular track -JAAN PEHCHAN HO (Translation-Let's get to know one another) and being completely unabashed about who to pick. The choices are exercised with the unique ‘swipe’ feature of the tinder app.
The original track, a classic has only been sung in a male voice, serenading to girls- let's get to know one another. But, we recomposed it and had a girl sing it to illustrate that girls too can choose who they want to meet, unmeet, catch up with, or, fall in love with.
The wordless film ends at the message ‘start something epic’ pointing out to the epic possibilities that Tinder offers to you in a word where you decide without getting judged,
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