Spikes Asia
GREYNJ UNITED, Bangkok / KASIKORN BANK / 2018
Awards:
Overview
Entries
Credits
Background
K PLUS is already the most downloaded mobile banking application in Thailand and those who haven’t used it never try because they simply think there’s no reason to. So, our challenge is to make more people use this already most-used app without a hand of famous people.
Description
Friendshit tells a story about a girl who hilariously tries her best to make friends at her new school with a constant help from her bestie. After many attempts have failed, her bestie’s final suggestion is to start a conversation about K PLUS, a free mobile banking application from KASIKORNBANK as it is easy to use, everybody uses it so it's relatable. Eventually, she succeeds.
Execution
Thai people love watching movies, especially in a form of online entertainment. So, we asked the director of this film to make it a highly entertaining short film with the length of 5.30 minutes and then release it through Thai’s most favorite online channels; Facebook and YouTube.
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