Cannes Lions

FRISK MINTS

SELECTION, Milan / PERFETTI VAN MELLE / 2007

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Our site is based on the concept “Don’t be afraid to open your mouth”. In fact, with the fresh effect of Frisk mints you have no worries in communicating with others and even in saying your real, sharp, sarcastic thoughts. The site, starring Dick, the protagonist of the FRISK TV cartoon campaign, and his girlfriend, Chick, is Flash animated. It gives the users the opportunity to watch and create funny animated comic strips, to send them to friends, to print e-cards, download spoken mobile ringtones, to discover “uncensored” version of Frisk TV commercials, and much more.The site, as the TV ad, is dedicated to a young, creative target.

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