Alzheimer’s is a devastating disease that relentlessly isolates sufferers and their families from society. There is little understanding about its causes. For those it affects, they’re often left with a feeling of living in a bubble, separated from the rest of the world. We needed to raise awareness of From Bubble, a project which highlights the feeling of seclusion and demonstrate what it’s like from the perspective of Alzheimer’s sufferers.

We created and produced all the campaign materials, including banners, videos, print ads and out of home content.

Hundreds of volunteers involved setting a circuit in down town Madrid (7.5 km and 110,000 m2 and more than 3,000 bubbles), linking major cultural, historical and tourist areas of the city.

The exhibit was opened by the Mayor of Madrid, Mrs. Manuela Carmena.

We also had the presence of Her Majesty Queen Sofia, Honorary President of the Project “From Bubble”, on the opening act, as well as the Minister of Education, Culture and Sports, the Minister of Health, Social Services and Equality, serving as a leverage the campaign even more, within media.