From Bubble is a project of contemporary art by Spanish artist Daniel Bagnon, which reflects on the personal, family and social reality, which involves the development of Alzheimer's disease by a multidisciplinary use of art, and interact with other scientific disciplines and social.

We created an installation in Madrid, which represents the brain of Alzheimer’s sufferers. Our aim was to show the public and drive awareness for the cause.

We created and produced all the campaign materials, including banners, videos, print ads and out of home content.

Hundreds of volunteers involved setting a circuit in down town Madrid (7.5 km and 110,000 m2 and more than 3,000 bubbles), linking major cultural, historical and tourist areas of the city.

The exhibit was opened by the Mayor of Madrid, Mrs. Manuela Carmena.

We also had the presence of Her Majesty Queen Sofia, Honorary President of the Project “From Bubble”, on the opening act, as well as the Minister of Education, Culture and Sports, the Minister of Health, Social Services and Equality, serving as a leverage the campaign even more, within media.

The campaign had its own media, a part paid and earned.

P: We produced and placed over 3.000 stickers on Madrid streets, to guide people to our installation, where we also exhibited a representation of an Alzheimer´s affected Brain.

O: To increase the reach of the campaign, we used a social profile and webs of the artist, and the partners involved.

E: We got over 44 million impacts of cumulated audience.

Were obtained different spaces in magazines and newspapers, reach on digital platforms of a national channel, more than 5.1 MM impressions on sites with national significance.

Madrid was covered: ways up & down along the city, the best visibility with the best exclusivists.

Final Results: more than 1 million € of free advertising in media: Digital, OOH, TV online, Newspapers, Magazines and 2 million € in value of communication..