For a long time filmmaker Max Joseph dreamed of creating a massive zoetrope along a highway. But the scope of the project was so big that he needed some help in pulling it off. After years of pitching to brands and coming up empty, his friend Casey Neistat introduced him to Samsung who wanted to help him pull it off.

Originally intended to be a stand-alone art video, the project evolved into something much bigger— an epic seven minute ode to the creative process, a testament to what it takes to create anything.

In this campaign, Samsung is somewhat of a silent sponsor. Funding the project, and allowing the work, and quality of the product to speak for itself. The work itself was then uploaded to social media influencers' Max Joseph and Casey Neistats' personal accounts and then, in turn, shared on countless websites and platforms across the web. This mini-documentary spot was created for online distribution and viewed exclusively online by fans and consumers.

The inspiring message of this spot resonated with viewers earning it well over a million views seemingly the moment it launched. Within 10 hours of posting, this video became number one trending on youtube globally. Ad sites praised it for its originality and, in the comments, countless fans wrote about how inspiring it was to them-- an inspiration that motivated them to share with friends.