Egyptians always glorify men and their accomplishments, but in the same breath marginalize the achievement of women; this is a reminder that women, too, contributed significantly to the advancement of Egyptian society.

All of the men highlighted are well known to most Egyptians, while only 40% of the highlighted women are well known. We wanted to show Egyptians, that women have, and will continue to, contributed significantly to the development of their nation, and in doing so, we wanted to challenge social norms and break down taboos and stereotypes related to gender inequalities.

The campaign went viral on all social medias instantly