We developed an app that analyses Business Decision Maker’s (BDMs) LinkedIn profiles to create totally new job titles based on skills, industry and achievements. It shows how Microsoft Dynamics (Microsoft’s CRM software) unlocks BDMs’ true business potential. Available across desktop, tablet and mobile, it generates name-tags based on these achievements sharable on LinkedIn, Twitter and Facebook. BDMs discover the web app through peers in social media and key industry-targeted messaging across the LinkedIn network. Over 12 Thousand name-tags (and growing) have been created since January, with more than half as a result of seeing peers’ name-tags in social media.

A New Way to Create Job Titles

The app analyzes BDM’s Linked In profiles to create totally new job titles based on skills, industry and achievements. Titles like “Customer Champion”, “Growth Rock Star” and “Logistics Playmaker” show BDMs that Microsoft Dynamics helps unlock their potential to be defined by what they do and achieve, not by what HR tells them their job title is. Available across desktop, tablet and mobile, BDMs can create new nametags from anywhere and share them with peers on LinkedIn, Twitter and Facebook. Since this app does not live in in an app store, BDMs discover the app through peers in social media and key industry-targeted, BDM messaging across the LinkedIn network.

Professional Personas Redefined

Over 12 Thousand nametags (and growing) have been created since January, with more than half being created as a result of seeing peers’ nametags in social media. Our engagement rate was 300x higher than other third party apps on LinkedIn and people were 2.5x more likely to share our app on the networking site. Microsoft and LinkedIn even created new nametags for people onsite at their recent Dynamics Convergence conference with current and potential customers topic.