HOP! is a regional airline of the Airfrance Group.

The strategy was to challenge a unusual but big competitor: the Internet.

Today people are always connected online and so feel less of the need to visit each other.

We needed to remind them the value of the meeting in person.

Especially in comparison to the cheap price of an HOP! plane ticket.

At the same time we needed to create traffic on the booking platform and improve the brand notoriety.

We selected 8 people and flew them to the cities where their family and friends live.

We recreated their homes in a van and then filmed a very special Skype call where they jump from screen to real life. The reactions of friends and family were the best demonstration of our concept: connected is good, together is better.

At the end of the film we linked a special Facebook app. This showed a map of all Facebook friends reached by Hop! with the possibility to immediately buy the cheapest ticket. The campaign is still in progress.

The video received lot of positive comments.

More than 1.560.000 views of the video on YouTube in the first week.

+250% visit on HOP! website and booking platform.

Hundreds of participants to the Facebook game to win HOP! ticket to go visit who they want.

We created an emotional video. We filmed with hidden camera only real people. All the reaction in the film are real.

The choice of such a narrative style was justified by the fact that the emotion of people seeing each other cannot be faked.

The campaign is still in progress.

Many websites and reference blogs write and react about the film.

The video received lot of positive comments.

More than 1,560,000 views of the video on YouTube in the first week.

+250% visit on HOP! website and booking platform.

Hundreds of participants to the Facebook game to win HOP! ticket to go visit who they want.

The objective of notoriety is reached, the video is shared and viewed.

The objective of humanity development of the brand is reached.