To inform gold status frequent flyers interested in skiing and snowboarding about available winter destinations and special price conditions.

Charming illustrations combined with surprising technology seemed to be a perfect communication in S7 style. S7 Airlines is the most progressive and astute airlines in Russia. Always keen on adverting its services via non-standard and digital media, S7 airlines has been establishing its image as both an innovative and bold brand. 

Promotion immediately received multiple positive responses. About 25% of customers, who received the cards, actually booked their flights.