In this project we aim to emphasize Fiat’s positioning of its new model Egea which is launched with “Game Changer” motto with the claim that this new model will change the way people pursue automobiles. “Game Changer” is a strong motto thus our project should be as powerfully effective. As a result we feel the need to creat an innovative project in which the audience can experience changing perspectives in terms of Fiat and usage of established media.

The final scene was shot at 360 degrees and made to available for Shazam. Special spots and countdown sub-bands were prepared in order to make the audience aware of Shazam option. At the final episode while the TV audience was not able to see the murderer of the main character the ones who used Shazam has discovered the murdered via 360 degrees shot and the audience get the opportunity to be involved in a published content for the very first time. The ones, who have missed the experience, were directed into Fiat’s social media accounts where they can find a spot prepared for them to catch up with this unique experience. The ones, who searched this online on searching engines, were also directed to the link of 360 degrees video via Adwords advertisements. A similar experience was made available for the digital viewers of this final episode with pageskin.