The Mac’s Froster is an iconic slushy drink in Canada with over 12 wacky flavours. And we gave people the ability to actually turn into select Froster flavours by warping their faces on Snapchat.

The posters teased the Snapchat release date and what users could potentially turn into. Each character was created using bright, candy colours and a surreal design that you could only imagine if you were high… on sugar.

Design elements and their integration: Each part of the campaign was based around the "Froster Characters". Each character is based off a Froster flavour, and the posters and radio ads bring some of those characters to life. Our Snapchat filter featured two of our characters, allowing the audience to become those flavours.

Design touch points: Each character is warped and edited to represent a certain Froster flavour. Bright colours, funky designs and a whacky attitude bring the flavours to life.

Design choices: We chose to use Froster flavoured characters as the heart of the campaign because they bring the drink to life. They also allow us to create character-based scenarios for radio adverts, and of course, make the perfect Snapchat filter opportunity.

Scale: Mac's Froster needed an all new creative campaign, so we covered as many mediums as we could with these characters.

Business Impact: On June 30th, the first Snapchat release date, sales were 40% higher and cups per day were 22% higher than the rest of the week. It was one of the best Froster summers in years. Strawberry Lemonade also sold out.

Response rate: Between our two Froster filters, there were almost 12 million interactions. Both filters doubled Snapchat’s benchmark. Snapchat mentioned that we were also the first Canadian brand to use music in our banana Froster lens.

Change in behaviour: What was once a forgotten drink is now a uniquely identifiable product that audiences can connect and have fun with.