Create a design for the frozen meat selection of Albert Heijn.The design should cover a range of own label meat, from different origin (eg. lamb, pork, or cow), which will bedisplayed in the freezer. (8 different packs)Key words: stand out in the freezer, own label packaging, communicating the message: fresh meat

The designers decided to bring the butcher's shop to the freezer.The sight of the well-known foam trays used for fresh meat is a welcome surprise in the freezer.The facing of the box depicts the top view of a foamtray, with fresh meat covered by a transparant foil (photography). This mirrors the typical way to pack and display fresh cuts of meat at retailers.The design is made within the design grid of Albert Heijn, which consists of a white top with a logo (blue house) and a white claimpanel.

There is no indication of sales numbers yet.