Task: convince as many children to join the promotion.

So they are superheroes waiting to become famous. And they live in regular homes right next door to us.

Here we are turning regular apartments' facades around the city into custom superheroes cribs, comic books style, in order to prove they were real, living amongst us and we were serious about the recognition thing.

We also had to remind their parents to provide them with the product so necessary to join the Kinder Chocolate promotion.

A different kind of outdoor communication in never seen before executions that would stand out on the average grey coloured Romanian block of flats on an ordinary boulevard. A colourful execution to catch the attention of passer bys in the highest traffic areas of Bucharest.

Besides teaching them about our message, we created the opportunity for taking pictures, sharing them, making people talk about the campaign.

Thousands of people daily saw, photographed and commented on the Kinder Chocolate highlighted houses.

A picture of such a crib posted by Bucuresti Optimist (Optimistic Bucharest-a photo observer of street life) on their Facebook page encountered 497 likes and 48 shares in less than two hours.

Not only did the prizes consist of memories instead of expensive gadgets but the communication was memorable, too.

Many parents called and requested for age limit derogation as their younger kids were so interested in participating.

After decorating the first facade alone, a traffic increase of 31% was increased on the campaign's website LookingForChocolateSuperheroes.ro