Whilst many confectionary brands are aimed at kids, Pascall identified that many of their consumers were adults that have grown up with the brand, and they still love the lollies as much as they did when they were young. With the idea that Pascall are ‘Lollies for Grown Ups’ we created spots in the style of childhood children’s shows with adult themes for our grown up audience.In a world of fruit and vegetables, two classmates catch up at a tragic high school reunion. Banana exaggerates his property portfolio to appear more successful than he really is, however his lies are caught out by Celery.