Cannes Lions
RAPP NEW ZEALAND, Auckland / PASCALL / 2010
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Whilst many confectionary brands are aimed at kids, Pascall identified that many of their consumers were adults that have grown up with the brand, and they still love the lollies as much as they did when they were young. With the idea that Pascall are ‘Lollies for Grown Ups’ we created spots in the style of childhood children’s shows with adult themes for our grown up audience.In a magical world, two unicorns Snowy and Neptune, ponder whether Neptune should ask his pregnant girlfriend to get a paternity test. As they can’t decide, they let his fate be determined by the hidden colour of a Pascall Clinker.
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