Jumex is a mega-brand that produces fruit juice and fruit flavored beverages, labeled with different sub-brands (Frutastica, Pau-Pau, Ami, Vigor, among others). These products are sold in Mexico and in several other countries.The objective of the brand in the web is to promote and educate its audiences around its core products, through the use of a main, umbrella website, and several microsites that are going to be targeted specifically to a particular product/audience, in concordance with offline campaign efforts. In this edition of the website, the Pau-Pau microsite is included. Since this is a "kids only" beverage, the microsite consists of an interactive, branded game in which kids can compete for prizes.The umbrella website also contains several elements that encourage the interaction of the users with the company and the brand, and that promote the viral dissemination of the brand's mesages (forwarding recipes, sending postcards, etc.).