Cannes Lions
SAATCHI & SAATCHI, New York / GENERAL MILLS / 2012
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What would you do with a year's supply of fruit-flavored snacks? Construct a large, delicious, gush-filled cocoon big enough to sleep in, of course. And as our cocoon-hero emerges from his tasty enclosure, his time inside has clearly left him zen-fully eupohoric. And, perhaps, a bit sticky, too.
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