Cannes Lions

MIRACLE WHIP

J WALTER THOMPSON, Chicago / KRAFT / 2003

Film
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Hunger study research program: A man is tempted with cheeseburgers cooking. Just as the man can't take it anymore, they present cheeseburgers and a jar of Miracle Whip. Once the man realises the jar is empty, the walls transform into padded white walls, changing it to an anger management study.

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