Fruity Smarties are a fruit-flavoured variation on the famous Smarties brand. To support the launch we created a number of online elements to get children talking to their mates about the product. Central to this was the creation of an adventure that started with the pack. The pack asked, "Can you crack the flavour code?" Kids were then directed towards the Smarties website where they could take part in an online adventure. This 5-level online game helped them crack the code. Winners were given prizes. The site was also supported on TV, print and online.