Brief: an online game was developed giving visitors the opportunity to get free tickets for the event. A decathlon-style game was designed setting out ten different tests. Each event put to the test qualities such as mental agility, visual skills, perception, etc., all of which were connected with the Forum. Players had to answer a question regarding a certain aspect of the Forum. Objectives: increase by 2,000 the number of registered users. Publicise the Forum’s events and activities. Create brand image and explain what the Forum is about.Target: Youths and adults aged 18-59 with an interest in cultural events, peace, the environment and online games’ fans.