Cannes Lions
SCHOLZ & FRIENDS, Berlin / TIERPARK BERLIN FRIEDRICHSFELDE / 2004
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Description
Berlin has got two zoos. Because the zoo 'Tierpark Friedrichsfelde' is not located as central as the other one it slightly fell into oblivion. The other zoo lays more central and has a higher number of visitors. The comprehension of the medium into the motive draws the attention on the streetcar. Who ever feels like it can get on immediately in order to visitthe zoo 'Tierpark Friedrichsfelde'.
Outcome
The number of visitors slightly increased. The zoo 'TierparkFriedrichsfelde' is now noticed more as an attractive place of excursions.
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