Cannes Lions
THE JUPITER DRAWING ROOM CAPE TOWN, Cape Town / WEBAFRICA / 2017
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To highlight the benefit of having super-fast fibre internet we created a spot that didn’t just make listeners recall the frustration they endure when using slow internet, but literally made them experience it. A buffering ad as it were.
A risk maybe, but one worth taking if we were going to cut through the loud clutter that stations bombard listeners with on a daily basis.
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