1. Flags inserted in poop in the park. Each flag marks the 'landmines' making them visible, and gives a hint about the pet’s health: -White poop may be the result of lack of protein - Dark poop may signify stomach bleeding - Greenish poop may signal indigestion, etc 2. QR codes on flags leading to site. The site will give recommendations to check the pet regularly at ARGOS 3. Branded containers for poop and bags 'Bring the poop to the clinic - or simply throw it away to make the streets clean!'

The overall campaign budget was $1500. The estimated amount of pet owners seeing the campaign is 3,500 (70% of local dog owners). The cost per contact was $0.48. Response rate was 5.7% For the first month of the campaign Argos Veterinary Clinic had about 40% visits increase (+200 new visitors). Month revenue demonstrated 32% increase.