The idea, a universal air conditioner remote control, is totally connected to one of the main benefits of the product: getting refreshed. Developing it in the shape of a Fruttare ice cream was the natural, simple and direct solution that immediately reinforced the attribute of the brand.

The main goal of the action was to strengthen the relationship with the brand’s biggest customers. Goodwill. And on Fruttare’s sales teams return visit to the points-of-sale that received the item, it could be verified that 88% of the costumers who received the Fruttare Universal Remote also displayed it on the counters of their establishments, in order to allow the consumers to interact with the device too. Therefore, an action that was intended essentially as B2B was so successful that it ended up also exposing the brand to the consumers with no extra cost. Almost 90% of spontaneous feedback: a result much superior to the original expectations.