The brief was to create a poster campaign for Nirlep’s range of Non -stick pans

What we were looking for was a non-sticky liquid that could take form but also something that would shine in a creative. And that’s when the answer came to us.

Mercury – the liquid metal that we’ve all learnt about in school was taken as a device to convey this message. It was the simplest way and had never been thought before. We then illustrated different dishes and gave it a liquid metal texture. Several illustrations later and after hours of work and craftsmanship, we finally got it right. It was the perfect analogy to indicate that no food sticks to a Nirlep Non-stick pan.

The posters were put up in retail outlets and consumer durable stores, and malls. The response the posters received was quite overwhelming. Nirlep Non-stick pans once again became the consumers favourite and it has stuck with them ever since.