This is a teaser campaign for FT-86 and Tokyo Motor Show 2011 using iPhone application and website, adding an element of ARG. It also aimed viral effect of twitter and facebook by sharing CGC (consumer generated contents).Participants are supposed to be a reporter of a news program called “FT-86 World Report”. They shoot some photographs of pre-launch FT-86 and post them to “FT-86 World Report”. They join this fictitious story and enjoy their situation being a reporter aiming at a cool shot of FT-86.

They use an iPhone AR application to shoot and post their photographs. On the iPhone application, FT-86 appears on the screen through the iPhone camera and sweeps away, so the participants enjoy shooting the photographs of FT-86 in their favorite background without missing the best shot.On the FT-86 World Report website, they can enjoy a movie of news program in which their posted photographs are incorporated. This is an interactive movie that the participants can identify their posted photograph and incorporate them as a scene of the movie. The rest part of movie is produced with the photographs posted by other participants. They can also select the area of posted photographs and play a movie with the photographs from a specific area in the world. So, the movie is produced with the photographs posted by the participants from all over the world.In the end of the movie, the announcement of Tokyo Motor Show 2011 is inserted in a not-so-obvious way. Then after that the movie they watched can be shared with twitter and facebook. People who watch the movie from twitter and facebook could be the next participants. In addition, the other campaigns on the facebook and YouTube channel for FT-86 and Tokyo Motor Show are linked from this website and iPhone application.This campaign started from October 14 in 2011 and ended December 10 in 2011 at the same timing of closing of Tokyo Motor Show 2011. And nearly 2000 photographs were posted from the north and south America, Europe, Asia and Oceania.