We wanted to get as many people as possible in the i30 to experience and ultimately talk about it. So we created a campaign that brought the car to them by reinventing the test-drive with i30 Light Drive - a virtual racing game, which was projected onto the i30’s front windscreens and played inside the car.

Then we hit some of South Africa’s hottest nightspots allowing our market to experience the car’s innovative features while competing for the top spot. A link to Facebook Connect also allowed them to share their experience instantly, thus spreading the word about the car.

i30 Light Drive was played over two months, with 8 events in total.

The results were off the charts with 1,034 people registering and each team spending an average engagement time of 6 minutes with the car.

81,120 users were reached on Facebook and Hyundai’s Facebook fan page, increasing its organic reach by 75% and its viral reach by 103%. Page views also increased by 753%, unique visitors to the page by 1,139% and Hyundai i30 sales rocketed.