The promotional concept chosen was essential so that it reached its goal of surprising the public of São Paulo. The presence of a Pit Stop in the streets surprised pedestrians and drivers who were directely involved with the track, and were greatful for the toasts and the brochures distributed. Most of all they shared the information with other people, extending more the action results.

Both numerically and qualitatively, the stunt represented a great success. Around 10,000 drivers were approached directly during the 5 days. It was estimated that 200,000 people watched the action from their cars or passing by. Some drivers requested the team's presence and others took pictures. The communication of the action was also increased through mouth-to-mouth. Furthermore Pit Stop Shell called the attention of press. The action was relayed by 4 television channels around the world (Germany, Spain, France and Italy) furthermore two of the biggest periodicals in the country covered it surpassing our client's expectations.