Songkran, Thailand’s New Year’s celebration is also known as the 7 days of danger. Thai roads get busier than ever and, for that period, become the most dangerous in the world. Shell Helix has been protecting engines for over 120 years and saw an opportunity to not only raise awareness about road safety but also step up its protection game.

A month before Songkran, we remodeled our business, turning 500 lube bays across the country into insurance sales offices, over 1.000 mechanics into trained insurance brokers and Shell Helix ads into insurance ads.