In 2022, Netflix was releasing 'Seoul Vibe.' Its tagline: Drive Back to 1988.

Objective: Promote the film.

Introducing the Seoul Vibe Gas Station. Where one can fuel up, but also take snaps they can share on Instagram: the whole station was redone to include areas with K-pop memorabilia from the film.

The Seoul Vibe 'Fuel Station' achieved:

*1,090,000,000 Reach

*214,000 Engagements

*USD 1,200,000 in Earned PR values

Becoming the talk of the country and the envy of others, 'Seoul Vibe' became the No. 1 film on Netflix. It cruised in the Top 10 for almost 2 weeks.