Cannes Lions
TEEHAN+LAX, Toronto / LOYALTY MANAGEMENT GROUP CANADA / 2008
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The Make Like Miles microsite is part of the AirMiles Jealous of Miles program and features an in-depth contest component that encourages users to Make Like Miles - for the chance to score AirMiles Reward Miles. In it, visitors are challenged to answer a number of time-based skill-testing questions based on the original Jealous of Miles experience. In fact, it also became part of an integrated off-line CRM campaign that targeted inactive “passive” users. Successful contestants had the chance to earn up to 10,000 AirMiles Reward Miles... and score, just like Miles!Judges: better to watch in Firefox
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