Cannes Lions

LOYALTY PROGRAMME

TEEHAN+LAX, Toronto / LOYALTY MANAGEMENT GROUP CANADA / 2008

Presentation Image

Overview

Entries

Credits

Overview

Description

The Make Like Miles microsite is part of the AirMiles Jealous of Miles program and features an in-depth contest component that encourages users to Make Like Miles - for the chance to score AirMiles Reward Miles. In it, visitors are challenged to answer a number of time-based skill-testing questions based on the original Jealous of Miles experience. In fact, it also became part of an integrated off-line CRM campaign that targeted inactive “passive” users. Successful contestants had the chance to earn up to 10,000 AirMiles Reward Miles... and score, just like Miles!Judges: better to watch in Firefox

Similar Campaigns

6 items

3 Cannes Lions Awards
Alcaraz Signs

DAVID, Madrid

Alcaraz Signs

2024, NETFLIX

(opens in a new tab)