Cannes Lions
MATHEMATIC STUDIO, Paris / PEPSICO / 2023
Overview
Entries
Credits
Background
The 90-second film is full of hints and teasers, acting as a trailer for four upcoming IRL consumer experiences that include cameos from Rockstar Energy athletes and brand collaborations.
Execution
The long-form ad spot celebrates the journey with Angus as he unlocks his potential through new and unexpected adventures - all fueled by Rockstar Energy. The journey highlights one-of-a-kind experiences and passion points mutually loved by both Rockstar Energy and Angus, including motorsports, fashion, music, art, skateboarding and gaming, showing how to get the energy to fuel your own passions.
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