This was a concept borne out of the Inventioni.st group, a small product development team within the agency dedicated to helping organizations of all sizes experiment with new ideas, technologies, and behaviors. The full project was completed in 8 weeks, from conception to launch, with a small squad of designers, technologists, producers and inventors working closely together.

Fuelcaster only launched recently, but users already love the simplicity of the experience and the utility it provides. And while it’s too early to get full results, we’ve seen that more than 15% of first-time visitors become regular visitors and return on a nearly daily basis.