Cannes Lions
J. WALTER THOMPSON, London / HSBC / 2016
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The film depicts a charismatic tour guide who gives a group a tour around The Museum of Procrastination. From unused gym membership cards and unfinished novels to musical instruments barely played, the rooms and displays in the museum act as symbols for the dreams we give up on and the ambitions we leave unexplored.
The film’s protagonist is a young woman named Ellie, who, after being guided around the Museum, has a moment of reflection about the ambitions she never pursued.
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