Cannes Lions
COLLE + McVOY, Minneapolis / CENEX / 2008
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We created a TV spot for a small energy company to build awareness about their renewable energy.
With every energy company in the world talking about how “green” they are, we were challenged with creating a unique message about Cenex’s 30-year commitment to renewable energy. We decided that humour was sorely lacking in spots about environmental sensitivity, so we used Cenex’s brand icon, the Cenex Guy, to create a humorous spot about their green initiatives.
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