To Reload Volkswagen’s image in Germany as the people’s car, we invented a story starring the people’s man, Horst Schlämmer: the ultimate personification of the common German, a very popular character, played by a famous comedian. We added a new chapter to his fictional biography: Schlämmer goes for his driving licence to improve his chances with the girls.In a video-blog, everyone could follow the adventure day by day. 14 film episodes documented the story. From the blog, the films quickly spread throughout the web, for example as a podcast and on numerous video-platforms like YouTube.