Sega asked Mekanism to create a campaign for the launch of Full Auto, an Xbox 360 video game with insane pyrotechnics, so we decided to explode a porta-potty, propane tank, highway barrels, to run over a church organ with a pick-up truck, and to shoot a '72 Gremlin with a bazooka. We also exploded a 1957 Zenith televison set that almost decapitated our client. The campaign was shot on high speed 35mm and 16mm film.