Cannes Lions

FUN FOOD DISPENSER

LOWE-SSP3, Bogota / ALPINA / 2013

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Case Film
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Case Film
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Overview

Entries

Credits

OVERVIEW

Execution

Using the Fun Food Dispenser, we found the perfect way to introduce the product to the child. By inserting a geometrically shaped figure into its respective socket, the machine would instantly reward the child with a baby food package, making it an interesting object amongst the children.

Turning a common game most children play with into a brand awareness generator and a didactic baby food dispenser.

Outcome

The expected result was successfully achieved. We gave the kids a chance to experiment with the Fun Food Dispenser on their own, and they were able to obtain the products without their mothers’ help. Furthermore, they enjoyed the product just as much -maybe even more- than an ordinary candy.

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