The challenge: advertise the FatMax XTreme FuBar Utility Bar, a hand tool.

The response: product demo! (pun intended). By shooting an interactive multiangle video, we created an experience for males (and anyone else with a propensity toward laughter) to demolish furniture. And a bunny. The viral FUBAR THIS component allows users to customize demolition fantasies by uploading an image and then watching it get bashed apart by a FuBar “brokesperson.” 3-D modeling brought the typically hardworking product-info page to life. Though the FuBar uses no electricity, all elements of this site redefine it as a power tool.Note: Due to pending client revisions, the “upload photo” and “email a friend” function(s) have been disabled in the live site. This entry is the fully functional version.