With this ad, SK telecom introduced their CSR program, delivering the company’s social responsibility that is not only about a discussion on human beings or technology, but also looking back to those neglected people in society. It also aims to encourage more people to join this programme.

It starts with sympathy; the fact that we can’t even stop the war, global warming and poverty of mankind right now. However, the point that we can use our ability is revealed in the last scene where a child is seen to be enjoying his meal. The ad lets people know that social contribution is not far away and realize they have great ability.