Each TV ad from this pull first shows some situation from everyday life (tights tearing, bubble gum bust, turtleneck putting on) that looks innocent but suddenly turns into a metaphor for the awful skin problem that children with EB face from the moment of their birth. So the viewer can really feel and imagine how much these children need help. The “Children Bela” Fund is the one who knows how to help, so you can call them if you have such a child or have to deal with them.