In order to reduce the garbage on the beach, we set as the main goal of the campaign to create awareness about the time that the garbage lasts before being biodegraded by the environment, while raising funds for Fudena to continue with its tasks to preserve the environment. We figured out that a calendar featuring our beaches would be a perfect way to do so, as Fudena struggles to find resources to sustain itself. Venezuelans are huge beach fans, so the calendar would be rapidly sold.

We created a calendar that progressively illustrates how a plastic bag biodegrades during 20 years on the beaches of Venezuela, reminding people how long each bag will remain there. To design the calendar, we created a photography contest where the general public could submit a photo on Facebook of one beach in Venezuela and a specialized jury chose the 20 winning photos that would shape the calendar, which lasts 20 years, being more eco-friendly, as people don´t need to purchase another one for 20 years. The perfect message: Don´t let a plastic bag enjoy the beach more than you do.

The calendar was diffused through several media without any costs for Fudena: radio, social media, digital, press, etc. Many celebrities and news networks shared the information concerning the campaign.

The calendar generated extensive W.O.M. and free press throughout the country, being diffused through several media without any costs for Fudena: radio, social media, digital, press, etc. Many celebrities and news networks shared the information concerning the campaign, with a total of 32 earned publications worth $$21,674.48. We increased Facebook fans by 10.2% and Twitter followers by 18%. So far, we have made and sold 1,000 calendars that have raised funds and awareness in order to continue contributing to the conservation of the environment and that are also helping to save trees for 20 years.