Cannes Lions
PHS\INTERACTIVE, Helsinki / SAASTOPANKKILIITTO / 2004
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Description
In January 2004 the Finnish Savings Bank announced in their campaign that everybody can start fund saving - even with the minor stake. The campaign had a strong message: clients don't have to impress the bank but quite the contrary; the savings bank will impress the clients. The web campaign is based on the same idea: everybody is welcome to the savings bank, no dressing up required, come as you are.
Similar Campaigns
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