The speaker in this radio spot, Albert Trifol, is a spanish well-known announcer who specialises in dubbing children in films, series and television adverts.

We decided to make a viral video that recreates the virtual universe in which paedophiles act. And we did it in real time, with no need for post-production.

We create a perfect universe which mixes the real world with the virtual world to explain the idea from a new and different perspective.

It is difficult to quantify the actual business results for the campaign, because it was recently ran on air. What is it a fact is the scale of online sexual abuse of minors is extremely worrying and is compared to a plague.

The key solution, according to the specialists, is create awareness of the dangers of this type of online behavior. And that’s the way the campaign works. Trying to create awareness about the dangers hidden on the internet.