We produced popcorn sacks with animals printed on them. The stunt simulated how accidents happened in zoos. Thus, the moment in which the visitor put his hand inside the bag for the popcorn, it looked like he had his hand inside the animal's mouth.

The action was taken during school holidays on a weekend, and impacted approximately 10,000 visitors. Upon receiving the bag of popcorn, the kids got the message and had a safe and fun time. Some liked it so much they took the bags home. But most important is that the rule 'do not feed the animals' was fully respected during the ride. An action that collectively helped to educate parents, children and visitors.