Cannes Lions

LOTTERY

COLLE + McVOY, Minneapolis / MINNESOTA STATE LOTTERY / 2006

Awards:

1 Shortlisted Cannes Lions
Film
Film
Film
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Description

Alot of people play the lottery. But many only play Powerball when the jackpot gets extremely high, like over $100 million. The Minnesota Lottery wants to remind people that even a relatively small Powerball jackpot is still plenty big.A night watchman says that he only plays Powerball when it is big.

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