Cannes Lions

FUNDRAISING

ABBY NORM COMMUNICATIONS, Stockholm / AMNESTY INTERNATIONAL / 2003

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OVERVIEW

Description

Amnesty fights for human rights all over the world through letters and pressure against those in power. We gave our delivery service the assignment to send the stone to small and medium small companies, and lay the stones wisable in on the receptionist desk. At the same time that we sent the stones, we also had some ads in newspapers.

Outcome

45% of the companies wanted to think it over but 10% has become Amnesty Supporters.

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