Cannes Lions
SAATCHI & SAATCHI, Auckland / WELLINGTON ZOO / 2010
Overview
Entries
Credits
Outcome
The Big Bite fundraiser dinner was a success and raised over $38K. Out of 550 invites sent out, 140 tickets were sold, a 25% response rate. The Big Bite night was such a hit that the Big Bite Club has a total of 26 members, including several prominent Wellingtonians and the Zoo intend to host the event biannually and to keep guests informed and involved through the club.
Similar Campaigns
12 items